Three elementary marketing truths separate successful businesses from also-ran-but-soon-got-busted names.

Successful businesses know first impressions are mighty important. They also know you don’t get a second chance to make a first impression. Most importantly, they know the secret of making a good first impression: engaging customers.

You got it. The operative word is TO ENGAGE.

Intelligent branding allows you to do just that. A consistent brand—that is, a website, tagline, and logo that are in line with your company—allows you to establish a connection with your audience and win new customers.

Intelligent marketing is not just a prerogative of big brands, like Adidas, Nike, or Apple. Every business can create its unique identity if its marketing strategy is intelligent.

This article discusses why creating a strong online brand is important to your business’ success, step-by-step instructions to create your brand, and examples of a few businesses that have successfully build their brand, online as well as offline.

See Chapter 1