February 24, 2017

How to Measure Test Results

Interpreting and tracking results is the most important step of the entire A/B testing process, as this is where marketers discover where they need to make […]
February 20, 2017

Testing Segmentation For A/B Test

As we’ve learned, an A/B test is where we change one element of a webpage, for example, in order to see if the change has an […]
February 16, 2017

EXAMPLES OF A/B TESTING

HOME PAGE HEADLINE Home Page Headline and Sub-Headline A/B Test Here, we see a test that focuses on the headline and sub-headline on California Closets’ home […]
February 12, 2017

A/B Testing and Marketing Automation

Marketing automation software can breathe new life into your A/B testing efforts. It has the ability to easily and quickly help you set up multiple tests […]
February 8, 2017

A/B TESTING WORKFLOW

If your marketing team is going to integrate A/B testing into its marketing strategy, it needs to be mindful of doing it on a regular basis. […]
February 4, 2017

The A/B Testing Process

A/B testing starts with selecting the right elements to test and then following each step of a testing workflow. It’s important that marketers complete the entire […]
January 28, 2017

THE POWER OF A/B TESTING

What assumptions are you making about the performance of your company’s various campaigns? Stop and think about this for a moment. Now, taking that question a […]
January 24, 2017

ANCHORING – DIGITAL MARKETING

Anchoring is a cognitive bias otherwise known as a heuristic, that describes the common human tendency to rely too heavily on the first piece of information […]
January 20, 2017

COMMITMENT AND CONSISTENCY

The principle of commitment and consistency declares that as human beings, we have a deep need to be seen as reliable and true to our word. […]