Blog – Page 2 – Internet Branding and Reputation Malaysia – SEO Marketing Specialist
January 28, 2017

THE POWER OF A/B TESTING

What assumptions are you making about the performance of your company’s various campaigns? Stop and think about this for a moment. Now, taking that question a […]
January 24, 2017

ANCHORING – DIGITAL MARKETING

Anchoring is a cognitive bias otherwise known as a heuristic, that describes the common human tendency to rely too heavily on the first piece of information […]
January 20, 2017

COMMITMENT AND CONSISTENCY

The principle of commitment and consistency declares that as human beings, we have a deep need to be seen as reliable and true to our word. […]
January 16, 2017

Reciprocity in Digital Marketing

It’s human nature to dislike being indebted to others, which is the basis of the Reciprocity Principle. To properly leverage this, ensure that you’re offering your […]
January 12, 2017

SCARCITY AND LOSS AVERSION

At the most basic level, there are two main drivers of human behavior— avoiding pain and experiencing pleasure. These are key to every action we take. […]
January 8, 2017

SOCIAL PROOF

We’re more likely to work late if our colleagues are also burning the midnight oil, put a tip in a jar if it already contains money, […]
January 4, 2017

EMOTION-DRIVEN BEHAVIOR

Today, people tend to pride themselves on making “rational” decisions, carefully analyzing all the available information before determining the best choice. But, like it or not, […]
December 30, 2016

PERSUASION ARCHITECTURE

Marketers can also use implicit directional cues, such as line of sight. An eye tracking study performed by Neuromarketing suggests that our brains process visual cues […]
December 26, 2016

Leveraging Psychology in Digital Marketing

More than ever, marketers today can benefit from lessons learned in psychology. According to Merriam Webster, psychology seeks to understand the human mind and behavior. Marketers […]