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November 1, 2023
Reputation Resilience In today’s digital landscape, a brand’s online reputation is more vulnerable than ever to various risks, such as negative reviews, defamatory content, and social […]
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If your marketing team is going to integrate A/B testing into its marketing strategy, it needs to be mindful of doing it on a regular basis. […]
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A/B testing starts with selecting the right elements to test and then following each step of a testing workflow. It’s important that marketers complete the entire […]
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What assumptions are you making about the performance of your company’s various campaigns? Stop and think about this for a moment. Now, taking that question a […]
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Anchoring is a cognitive bias otherwise known as a heuristic, that describes the common human tendency to rely too heavily on the first piece of information […]