COMMITMENT AND CONSISTENCY
The principle of commitment and consistency declares that as human beings, we have a deep need to be seen as reliable and…
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Research, analysis and growth strategies for AI search visibility, digital reputation, competitor intelligence and scalable online businesses.
Reciprocity in Digital Marketing
It’s human nature to dislike being indebted to others, which is the basis of the Reciprocity Principle. To properly leverage this, ensure…
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How to Bounce Back from Negative Publicity and Strengthen Your Online Reputation
The Art of Damage Control In today’s digital age, negative publicity can spread rapidly across the internet and cause significant harm to…
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SCARCITY AND LOSS AVERSION
At the most basic level, there are two main drivers of human behavior— avoiding pain and experiencing pleasure. These are key to…
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SOCIAL PROOF
Robert Cialdini, author of Influence: The Psychology of Persuasion, writes that people are more likely to find actions appropriate when others are…
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EMOTION-DRIVEN BEHAVIOR
Albert Einstein once said: “The rational mind is the humble servant, the intuitive mind the faithful gift. We have created a society…
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PERSUASION ARCHITECTURE
Marketers can also use implicit directional cues, such as line of sight. An eye tracking study performed by Neuromarketing suggests that our…
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Leveraging Psychology in Digital Marketing
More than ever, marketers today can benefit from lessons learned in psychology. According to Merriam Webster, psychology seeks to understand the human…
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