Testing Segmentation For A/B Test
As we’ve learned, an A/B test is where we change one element of a webpage, for example, in order to see if…
Read moreAI Visibility & Digital Business Intelligence Insights
Research, analysis and growth strategies for AI search visibility, digital reputation, competitor intelligence and scalable online businesses.
EXAMPLES OF A/B TESTING
HOME PAGE HEADLINE Home Page Headline and Sub-Headline A/B Test Here, we see a test that focuses on the headline and sub-headline…
Read more
A/B Testing and Marketing Automation
Marketing automation software can breathe new life into your A/B testing efforts. It has the ability to easily and quickly help you…
Read more
How to Monitor, Manage, and Mitigate Online Risks to Your Brand
Reputation Resilience In today’s digital landscape, a brand’s online reputation is more vulnerable than ever to various risks, such as negative reviews,…
Read more
A/B TESTING WORKFLOW
If your marketing team is going to integrate A/B testing into its marketing strategy, it needs to be mindful of doing it…
Read more
The A/B Testing Process
A/B testing starts with selecting the right elements to test and then following each step of a testing workflow. It’s important that…
Read more
THE POWER OF A/B TESTING
What assumptions are you making about the performance of your company’s various campaigns? Stop and think about this for a moment. Now,…
Read more
ANCHORING – DIGITAL MARKETING
Anchoring is a cognitive bias otherwise known as a heuristic, that describes the common human tendency to rely too heavily on the…
Read more